The Polaroid SX-70

After a much-too-long hiatus, I’m finally back with a new photo essay on my passion project site, Mass Made Soul. This is where I photograph and write about the design of products I enjoy for the character and physicality.

This piece is about the iconic Polaroid SX-70 camera, the original (and still in some ways best) one-click instant camera. I did most of the photography for this ages ago, like a couple years ago, and for various reasons just dragged on finishing up the writing on it. But I finally got the last little bit wrapped up and hit publish. Check it out!

Adam Richardson

Adam is the Principal of Enigma Bureau.

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Sun before the storm