Are Your Riches Filthy?


The Save Darfur Coalition has taken over the Montgomery Street Station of BART (subway) in San Francisco with some hard-hitting ads with lines like “Are you making a killing on the stock market?” and “Are you invested in your future or theirs?”. Normally it’s companies like Gap, Apple and Target that take over the station this way, with soothing and pleasing ads of consumer products. It’s startling (and effective) to be confront by images of amputated limbs, women and children in poverty, and militia carrying rifles, all in grainy stark black and white.