Re-Imagining the Postal Service

You may have heard that the U.S. Postal Service is requesting from Congress that it be allowed to cut Saturday delivery in order to save costs. The USPS is on track to lose $7 billion this year and have a $238 billion deficit over the next 10. Clearly it needs to do something radically different, and continuing to increase postage a few pennies while at the same time it drops services is not going to cut it. Look how well that strategy has worked for newspapers.

So what could the Postal Service do to innovate itself out of its budget gap and re-imagine itself for the 21st century? I posed the question to my clever colleagues at frog design and received an overwhelming number of ideas, much more than I can include here. Here are a few starter provocations…

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