Innovation X Book Launch

We had a great launch party for Innovation X in San Francisco a couple of days ago. Thanks to all the hundred or so people who came out to welcome Innovation X into the world. We had a terrific panel discussion with Don Norman, Eric Ryan (co-founder of Method Home), Jon Pitmann (VP at Autodesk), and Quentin Hardy (National Editor, Forbes) moderating, in addition to myself.

I gave a brief presentation to talk about the book and set up some themes for the topic of the panel, “The pitfalls of customer-led innovation”. Here’s a Slideshare version of it with some extra annotation to make it easier to follow without the voiceover.



Thanks to frog design for putting the event on, and to Autodesk for the use of the wonderful Autodesk Gallery.