Tim Brown's Book is Coming, and Looks a Bit Familiar

Tim Brown, CEO of Ideo, has announced the publication date of his book and the title: Change By Design.

I’m sure it’s going to be an interesting read and will be a big seller, but I couldn’t help noticing the similarities of the cover to a well-known classic book about design, Ralph Caplan’s By Design, published 26 years ago. Now, I’m not trying to be snarky here just because I work for Ideo’s competitor and I have a book of my own in the works, honest. I showed the cover to my designer wife and it was the first thing she said about it too, so I don’t think I’m completely off my rocker here.