About Me

I’m a product strategist and writer. In my day job, I’m Director of Product Strategy at frog design. I also write for Cnet on the Matter/Anti-Matter blog. This is my personal blog and does not represent the views of frog or Cnet. More details >

Recent Writing and Speaking

Interviewed by Jess McMullin of BplusD

Sustainable Design Seminar, Design Management Institute

Design Green Now, Bellingham, WA 

Panelist, UT Austin Sustainable Business Summit 

The System is the Product / Speaker at Inverge 2007 Conference

The System is the Product / Presentation to Silicon Valley PMA 

The Tragedy of the Commons, frog Design Mind

Entries in Apple (15)

Tuesday
07Oct

Steve Jobs Meets George Bush

I was going through some old posts and came across this oldie but goodie, with a brilliant piece of satire from MadTV that is still very relevant over a year later. Make sure to stay to the end.


Wednesday
10Sep

iTunes 9 to take on Pandora and subscription services?

iTunes 8, announced yesterday, introduces a couple of things which point toward a future where Apple branches out beyond its pay-as-you-go buying model for media. Are these a harbinger of what new buying options that will appear in iTunes 9?

Genius List

iTunes has had a “Party Shuffle” function for quite a while where it dynamically builds a playlist from your music on your hard drive. It was not (so far as I could tell) particularly intelligent about how it picked out what to play, however — Chemical Brothers could be immediately followed by Dave Brubek. It was essentially a glorified shuffle mode.

With iTunes 8 Apple has introduced the Genius List which communicates with a cloud server what the contents of your music collection is, and then does fancy some background intelligence so that when you give iTunes a seed song it is able to build out an automatically running playlist where the songs are more of a similar character. And what’s great is you can do this on the iPod independent of iTunes, so it can be completely on-the-fly.

While a seemingly small thing this actually fixes one of my peeves about iTunes - when you want something more tailored than a full shuffle but you don’t want to switch to radio, how do you do it? iTunes has always had a fairly black and white approach - it’s random or it’s exactly what you asked for. There was no in-between. Genius List fills this middle ground without the hassle of creating mood-specific playlists.

This is clearly treading into the same territory that Pandora has built its reputation on, though for the time being Apple is mum on how the algorithms are doing their magic. Apple is currently restricting the Genius List to the contents of your current library, while Pandora is of course a streamed service that introduces you to new music and artists.

This brings us to…

The Genius Sidebar

The Genius Sidebar goes outside your library to introduce you to algorithmically generated recommendations from the iTunes Store. Again Apple isn’t saying much about how this is done other than it bases recommendations on looking at yours and other people’s collections (so the more people that take part the smarter it gets).

At the moment these are only available with the usual 30 second preview, but it seems like just a short hop to get to a full streaming, subscription-based approach, probably living in parallel with the pay-per-song approach Apple has successfully used so far. Rumors have been around for ages that Apple will introduce a subscription service, and the Genius Sidebar seems like a simple way to step into that approach.

Most of the subscription services tried so far have done rather poorly to terribly for various reasons - pricepoint, confusing DRM, confusing interface, lack of content, or just not having a critical mass of users to sustain them. If anyone can make it work Apple can, and my guess is that iTunes is their step towards a full blown subscription service in 6-12 months. 


Friday
22Aug

Palm Treo Pro: Not digging it

Underwhelming. That’s the word that comes to mind when I look at the new Palm Treo Pro. Yes, nicer looking for sure, with a strong influence from the lower-cost Centro model (and looking rather like the upcoming Blackberry Bold). And it has 3G and WiFi, which is great, and the newest version of Windows Mobile, and GPS, though these can also be found on existing competitors. So it’s got a decent package of features, but what’s so compelling about it that isn’t being offered elsewhere?

In this day and age, offering a screen that takes up less than 50% of the device, especially with as big borders around it as the Pro has, just doesn’t cut it. I’m not suggesting touchscreen only here, as I definitely prefer typing on a physical keyboard to tapping on a virtual one, but really, even a business-oriented device like this one is going to be used to show off photos, looking at web pages, etc. which all benefit from a large screen. 320x320 has been the Palm standard for years now. Heck, even the Palm Tungsten T3 I had 4 years ago had a 50% bigger screen, albeit without a physical keyboard. The Pro’s screen already looks small, and will look even more diminutive over its product lifecycle given how slowly Palm brings out new models.

Size-wise the Pro is almost identical to Blackberries, though longer. It’s fatter than the iPhone. So no real advantage in pocketability or bragging rights there.

The talk time and battery life are good, but the 2MP camera is ho-hum.

In this video Palm talks about how the Windows interface is great because it mimics what people are used to on their desktops. Ironically, as Rob Haitani, the software architect for Palm back in the day used to talk about, the whole philosophy of the original Palm OS was that you should not try to mimic a big-screen mouse/screen environment, because it was not optimized for small-screen direct touch interactions. Transferring desktop interaction patterns onto a handheld was just not efficient, and which is why the early versions of Windows Mobile were slow to use. Now they’ve adopted the Windows platform on this device, Palm has to sing the opposite song.

Palm got a lot right in their earliest models, but they’ve struggled to stay innovative and focused in the last few years.

In the video they also talk about how they wanted to take care of all the little details. It looks like they’ve done that, but by focusing on the small things Palm’s come up with a device that treads water in the market. There are no big things that really push the boat out further compared to other smartphones, no marquee features that really stand out from the increasingly large and diverse crowd. With the current state of the smartphone market, that’s just not good enough to move the needle on their dwindling market share and attract new customers to the Palm brand.


Wednesday
20Aug

Computer Museum

I stumbled across a rather good computer museum while in Paris, at the top of the Grande Arche of all places. It had a great collection of vintage gear. Here are a few of the more interesting images of some classic computing paraphenalia. You can see the whole gallery here.

The Apple IIc, designed by frog design, where I work, back in the day

A rather interesting leather-wrapped one designed to mimic a briefcase, for the high-powered executive looking to lug around 20 pounds of gear


Ah, the Sinclair ZX81, which I learned to program in BASIC on. Very cheap, very slow, very little memory (1 kilobyte of RAM, no hard drive), but actually quite innovative in many ways.

 


The “Trash 80” from Radio Shack. Back when Radio Shack was a computing super-power…


No idea what these buttons do, but they look cool


A recreated “typical” teenage computer geek bedroom, circa 1982


I’m not sure that “Environment of exploitation” means the same thing in French as it does in English, but it is humorously apropos for Microsoft

A Cray Super Computer in stylish green vinyl. When it’s cold in the winter, you can sit on its warming bench.


Lastly, some switches on an old piece of equipment



Monday
18Aug

Review of Apple Aperture

 

Click to enlargeI’ve been on a photography kick a bit here recently, as I’ve been doing so much of it lately, but indulge me for one more…

Anyone who’s used a digital camera knows that the quantity of images can become quite overwhelming over time. Freed of the cost constraints of shooting on film, we snap away and build up mountains of images that can become a real burden after a while. And if you shoot with an SLR then chances are you have to do quite a bit of post-processing to get the images looking the way you want them, as unlike point-and-shoots which are designed to produce bright and contrasty images right off, SLRs tend to be conservative in how they expose, allowing the photographer more control downstream to tweak saturation, contrast, color balance, etc.

I used to have a complex combination of applications I would use to achieve these two tasks: Apple’s Image Capture application to get the images off the memory card, iView Media Pro to catalog them, Iridient Digital’s Raw Developer to do processing of RAW images (I mostly shoot RAW, not Jpeg, as the quality and flexibility are better), and then Photoshop to do adjustments to Jpegs (since Raw Developer doesn’t work on Jpegs) or localized adjustments that don’t get applied to the whole image. Lastly, if I wanted to upload images to my Zenfolio site it was a laborious process of resizing, uploading, and then writing in all the captions and keywords on the site itself. It was a very time consuming workflow to say the least.

For the Paris trip I just took, for example, I shot over 1,000 images, and by some people’s standards that’s not very much at all. I regularly read forum posts of people coming back from a trip with several thousand images. Personally I’m not sure how they do that, and I guess I still have enough mindset holdover from film that I don’t shoot every single thing that I look at. But regardless it’s a lot to go through. And when the image files are over 15mb as they are from my Pentax K20D, which has a 14.6 megapixel sensor (that’s a RAW file, Jpegs are about 7mb), that’s a heck of a lot to chew through.

In the last few months I’ve started using Apple’s Aperture application to streamline the work, and boy has it made a huge difference. It has literally sped things up 5-7 times. Basically all the steps I described above are now handled in one application, and all the process speedbumps have been removed. The ingestion of images, manipulation of them (regardless of Jpeg or RAW), cataloging, and even uploading to Zenfolio are now done in Aperture. Furthermore, Aperture handles centralized storage of all the photos which makes the crucial step of backing them up much easier and confident.

Click to enlarge

It is a gorgeous application to look at, visually one of the most attractive I think, especially when working in full-screen mode. Like all of Apple’s pro applications it is a dark monotone aesthetic which keeps the focus on the images themselves. I find it less distracting to work in, visually, than Adobe’s competing Lightroom, and like that in Aperture the image can take up literally the full screen, while in Lightroom there’s always a tool bar or palette reducing the size of the image. The image above shows the full screen, but with all the control panels visible; with those hidden the image is edge to edge on the screen.

It is a beast of an application, in several ways. First, and most notoriously, it is a resource hog. It will chew up CPUs and RAM and spit them back out. It needs as much processing power, memory, and graphics card horsepower as you can throw at it. Version 2 is much better in this regard (I tried version 1 and hated it, both because of speed and because the interface was not that intuitive, but v2 has really improved that a lot too). Still, when you’re doing complex work on large image files, it can get bogged down a bit.

Second, it does have a learning curve. It’s actually not that difficult to get started with and do basic things, but there is a huge amount of power and customizability in the application that take a long time to get to know and put to use. It is much like Photoshop in this respect, though easier to get started with. Let’s put it this way: the manual for Aperture is over 500 pages long. I’ve used Photoshop for years and used to teach a class in it, and even after using Aperture for several months I’d estimate I still really only know how to do about 70% of what it can really do.

Also like Photoshop it has endless keyboard shortcuts that allow you to do a lot of things without reaching for the mouse, which really speeds up workflow. These take time to learn, but allow you to make quick work of sorting through a large batch of photos, rating them, culling the no-hopers, and moving on to fine-tuning.

Third, it’s database takes up a lot of room. Even the stripped down database I keep on my laptop is 16gb. This is because of the various previews and thumbnails, in addition to the images themselves that are all centralized in one place. But because of how Aperture works, you can create lots of variations of a single image (e.g. a black and white, multiple crops, different adjustments) with very little penalty as it does not duplicate the master image itself. Each variation is just a set of instructions about what to do with the master.

Click to enlarge

Two of the marquee features of Aperture are “stacks” and its loupe. The loupe mimics to an extent an old-time photographer’s loupe for looking at slides. It definitely has its uses, but in some ways it’s a bit gimmicky, and retrofits an old paradigm that wasn’t that great anyway (looking through a small magnifying loupe was a matter of speed rather than desirability). The other feature, stacks, also taken from the days when people would stack up related slides on top of one another with the “picks” sitting on top, allows you to group related images together, and collapse or expand the stacks. Each photo can receive a different rating and be treated individually, but collapsing the stack keeps the focus on the pick and saves screen space.

Aperture has terrific cataloging capabilities, more than I probably need. It’s keywording abilities are very flexible and powerful, though a bit confusing to start with. It took me a little while to find the best way to apply them quickly. It also has lots of options for grouping projects, and has smart albums similar to iTunes to let you group images of a related nature. The notion of “projects” is central to Aperture, and this is one term that makes it a bit difficult to deal with for a consumer, as opposed to a pro photographer. Pros have clearly defined projects that they work on, for clients or whatever, but for consumers that is not so much the case. Apple used the anachronistic “roll” paradigm in iPhoto, and projects are similar to that. But it took me a while to wrap my head around how to best think of projects, and there’s still times I find myself not really know whether to import a photo into an existing project or create a new one.

One great capability that I’ve just tried for the first time is Aperture’s book-making function. This lets you very easily create books of various sizes (hardback and softcover), drop your photos in to pre-made but customizable templates, add text, and then one-click order. Fed Ex just delivered my hardbound 50-page book today and I am very happy with the printing quality of it.

Click to enlarge

So if you’re looking to move beyond something like iPhoto, and you use a Mac (Aperture is Mac only, and I doubt that will change as it makes heavy use of OS X core capabilities), then take a look at Aperture. It’s pretty inexpensive as such things go at $200 and well worth the investment if you are finding yourself overwhelmed with your photo catalog.

Apple has a large number of good video tutorials that are worth watching.