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About Me

I’m a product strategist and writer. In my day job, I’m Director of Product Strategy at frog design. I also write for Cnet on the Matter/Anti-Matter blog. This is my personal blog and does not represent the views of frog or Cnet. More details >

Recent Writing and Speaking

Interviewed by Jess McMullin of BplusD

Sustainable Design Seminar, Design Management Institute

Design Green Now, Bellingham, WA 

Panelist, UT Austin Sustainable Business Summit 

The System is the Product / Speaker at Inverge 2007 Conference

The System is the Product / Presentation to Silicon Valley PMA 

The Tragedy of the Commons, frog Design Mind

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Wednesday
02Jul
DateWednesday, July 2

Food packaging: Promise vs Reality

By AuthorAdam | CommentPost a Comment |
food_packaging.jpg
From the “what you see is not what you get” department, here’s a great website illustrating many examples of how actual food does not exactly live up to the billing promised by the packaging. Originally this was on a German site so all the examples are German, but I’m sure you can think of examples no matter what country you hail from.
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