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I’m a product strategist and writer. In my day job, I’m Director of Product Strategy at frog design. I also write for Cnet on the Matter/Anti-Matter blog. This is my personal blog and does not represent the views of frog or Cnet. More details >
Interviewed by Jess McMullin of BplusD
Sustainable Design Seminar, Design Management Institute
Design Green Now, Bellingham, WA
Panelist, UT Austin Sustainable Business Summit
The System is the Product / Speaker at Inverge 2007 Conference
The System is the Product / Presentation to Silicon Valley PMA
The Tragedy of the Commons, frog Design Mind
Sunday, June 29 


Other animated movies, including ones from Pixar, have of course blurred out the backgrounds, there’s nothing unusual there. What I saw for the first time in Wall-E was the artistic use of blurring, and an amazing attention to detail of how blur occurs with real lenses. In a lot of computer animation blurring will be achieved in the same way Photoshop does it - a uniform blurring of all objects based on distance from the virtual lens. But that’s not how physical lenses actually do things. For example specular highlights (small points of light) get de-focused very differently than flat areas of color.
This is a common trick in photography, and lenses which are effective at giving a nice smooth rendering of out of focus areas are highly prized by photographers and are termed as having “good bokeh”. The term was popularized by photographer and critic Mike Johnston, who has written articles about it, evaluated lenses on it, and even written a self-published book. Some lenses, mostly primes (non zooms) do a especially good job of bokeh thanks to a particular combination of lens elements shapes and arrangement, glass coatings, and shape and number of blades used to create the aperture iris.
For example, here is a detail of shot I took of some spools of tapestry thread. Look at how the bokeh is a bit busy, with some doubling of highlights. Not bad for a zoom lens, but not great.

Here’s a photo of one our dogs, Spencer. This has extremely shallow depth of field, less than an inch, which his eyes are within so they are sharp, but everything else is out of focus. This was taken with a Pentax 77mm Limited lens which I was trying out, considered by many one of the best lenses ever made and which produces spectacularly good bokeh, as you can see here.

Seeing it at small size sharpens it up, so here’s a 100% size crop. Creamy!:
And here’s one more from a wedding we attended recently, this time taken with a Pentax 70mm Limited “pancake” lens, which is only about an inch thick and is just a beautiful little lens, though it’s bokeh is not quite as good as the 77.
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