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About Me

I’m a product strategist and writer. In my day job, I’m Director of Product Strategy at frog design. I also write for Cnet on the Matter/Anti-Matter blog. This is my personal blog and does not represent the views of frog or Cnet. More details >

Recent Writing and Speaking

Interviewed by Jess McMullin of BplusD

Sustainable Design Seminar, Design Management Institute

Design Green Now, Bellingham, WA 

Panelist, UT Austin Sustainable Business Summit 

The System is the Product / Speaker at Inverge 2007 Conference

The System is the Product / Presentation to Silicon Valley PMA 

The Tragedy of the Commons, frog Design Mind

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Saturday
09Feb
DateSaturday, February 9

An Evolution of Tech Company Logos

By AuthorAdam | CommentPost a Comment |

apple%20logos%20history.jpg 

Neatorama has put together a nice little collection of progression of famous tech company logos.

You’ve seen these tech logos everywhere, but have you ever wondered how they came to be? Did you know that Apple’s original logo was Isaac Newton under an apple tree? Or that Nokia’s original logo was a fish?

The history lessons are nice, though one I’m a bit skeptical of the veracity:

Jobs thought that the overly complex [Newton] logo had something to do with the slow sales of the Apple I, so he commissioned Rob Janoff of the Regis McKenna Agency to design a new one. Janoff came up with the iconic rainbow-striped Apple logo used from 1976 to 1999.

Anyone have verification of whether Jobs actually thought this? While it would be amazing if a logo did have the actual power to slow down sales, I’m rather skeptical of that too.

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