Behind the Scenes at AT&T...

Spotted at an AT&T store in San Francisco

 

Photo credit, Tony Oronati 

And on a related note, check out David Pogue’s rant on his first bill from AT&T after he activated his cellphone, it really is staggering… 

Comments

[Richard Prest]

The rant is hilarious and proof again of the additional challenge of systems vs. products, especially when the whole service part is outside of your control (and company).

[Adam]

Systems are tough to do well, no doubt about it, but that's why they give such good competitive advantage if you pull them off :) Bringing other partners into the mix, as is often required, makes it all the more complicated.