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I’m a product strategist and writer. In my day job, I’m Director of Product Strategy at frog design. I also write for Cnet on the Matter/Anti-Matter blog. This is my personal blog and does not represent the views of frog or Cnet. More details >
Interviewed by Jess McMullin of BplusD
Sustainable Design Seminar, Design Management Institute
Design Green Now, Bellingham, WA
Panelist, UT Austin Sustainable Business Summit
The System is the Product / Speaker at Inverge 2007 Conference
The System is the Product / Presentation to Silicon Valley PMA
The Tragedy of the Commons, frog Design Mind
Friday, August 24 My colleague in the Strategy Group at frog design, Ravi Chatpar, has written an article that will be appearing in the Forethought section of September’s Harvard Business Review.
From concept through development, designers should function in parallel with corporate decision makers, creating prototypes for a number of variations on a product and then testing them with users and, if appropriate, partners. Tracking how customers’ ways of using a product evolve over time also makes it possible for designers to identify desirable new features and, in some cases, create new functionality in conjunction with users.
This is an exciting step for frog and our rapidly expanding strategy practice.
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