My colleague in the Strategy Group at frog design, Ravi Chatpar, has written an article that will be appearing in the Forethought section of September’s Harvard Business Review.

From concept through development, designers should function in parallel with corporate decision makers, creating prototypes for a number of variations on a product and then testing them with users and, if appropriate, partners. Tracking how customers’ ways of using a product evolve over time also makes it possible for designers to identify desirable new features and, in some cases, create new functionality in conjunction with users.

This is an exciting step for frog and our rapidly expanding strategy practice.

Read the article