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About Me

I’m a product strategist and writer. In my day job, I’m Director of Product Strategy at frog design. I also write for Cnet on the Matter/Anti-Matter blog. This is my personal blog and does not represent the views of frog or Cnet. More details >

Recent Writing and Speaking

Interviewed by Jess McMullin of BplusD

Sustainable Design Seminar, Design Management Institute

Design Green Now, Bellingham, WA 

Panelist, UT Austin Sustainable Business Summit 

The System is the Product / Speaker at Inverge 2007 Conference

The System is the Product / Presentation to Silicon Valley PMA 

The Tragedy of the Commons, frog Design Mind

« Blog Address Simplification | Main | Speaking at Inverge 2007 »
Friday
24Aug
DateFriday, August 24

frog in Harvard Business Review

By AuthorAdam | CommentPost a Comment |

My colleague in the Strategy Group at frog design, Ravi Chatpar, has written an article that will be appearing in the Forethought section of September’s Harvard Business Review.

From concept through development, designers should function in parallel with corporate decision makers, creating prototypes for a number of variations on a product and then testing them with users and, if appropriate, partners. Tracking how customers’ ways of using a product evolve over time also makes it possible for designers to identify desirable new features and, in some cases, create new functionality in conjunction with users.

This is an exciting step for frog and our rapidly expanding strategy practice.

Read the article 

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