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About Me

I’m a product strategist and writer. In my day job, I’m Director of Product Strategy at frog design. I also write for Cnet on the Matter/Anti-Matter blog. This is my personal blog and does not represent the views of frog or Cnet. More details >

Recent Writing and Speaking

Interviewed by Jess McMullin of BplusD

Sustainable Design Seminar, Design Management Institute

Design Green Now, Bellingham, WA 

Panelist, UT Austin Sustainable Business Summit 

The System is the Product / Speaker at Inverge 2007 Conference

The System is the Product / Presentation to Silicon Valley PMA 

The Tragedy of the Commons, frog Design Mind

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Sunday
25Jun

ID Annual 2006

“When we have a World Championship, we invite teams from other countries.”

    - John Cleese, on the difference between England and America

I just got my ID Magazine Annual in the mail a couple of days ago, the one that has their annual design competition in it. A rather lacklustre year this year, I have to say. Nothing really knocked my socks off.

One thing that was striking, however, was the parochialness of the competition. For a magazine that claims the title of the “international design magazine”, the review is hardly international. Of the products in the “consumer” category, 25 of the 35 clients/manufacturers are US-based, and 22 of the design firms (including in-house groups) are US-based. The remainders are sprinkled across Canada, Korea, Taiwan, France, Sweden, Brazil, UK, Netherlands and Japan, mostly one each. Most of the other categories are similarly skewed, with furniture being the sole exception.

But then look at the list of jurors and moderators. This chart shows where they were drawn from.

id_annual.gif 

Does it look a little east coast centric? Only one juror from west of the Mississippi, Doug Patton in Irvine. Not a single non-US-based juror (though a couple of European connections). Now don’t get me wrong, there’s a lot of design and writing talent in NY, but it’s no means the center of the universe. A little broader perspective would go a long way.


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Reader Comments (1)

This has been true every year with their design annual. Sadly, the major design magazines (ID, CommArts, Print, Metropolis) are all based in NYC, and expend very little effort to look beyond their narrow confines. Yet another reason to discount much of design journalism.
June 25, 2006 | Unregistered Commenterpeterme

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