New Role

With my return to frog design after working on my book, I now have a new role: Creative Director. Having been in the strategy group at frog for the last six years, the last few years as Strategy Director, I’m now going to be working on the design side of the house again. Well, I’ve always done that, but just with a somewhat different role. But I will continue to approach everything from a strategic perspective, and am looking forward to furthering the integration of design and strategic thinking and methods.

Like all CDs now at frog, I’m leading an interdisciplinary group, a mixture of industrial design, interaction design, design researchers and analysts. This is really exciting as we continue to explore new ways of doing convergent work, and expand from product to systems approaches.