Trendwatch: Eco Bounty

Trendwatching.com has their new monthly trend up: Eco Bounty

They argue that despite fears over green-washing and the recession, eco is here to stay, simply because of the huge financial returns that it offers for companies that can crack the code for their particular domain.

“ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic quest for a sustainable society. Some of these opportunities exist despite the current recession, others are fueled by it, not in the least because of new rules and regulations. Downturn-obsessed brands who lose their eco-focus will find themselves left out in the cold when the global economy starts recovering.”

Lots of good stuff in it, read it here.