frog 40 Party at SXSW


If you’re going to SXSW, make sure to get yerself on the invite list for the frog party. It is the inaugural event for celebrating frog’s fortieth year.

The return of the now legendary frog party comes during the 40th year of the company’s existence. 1969 was the year our founder, Hartmut Esslinger, started the outfit, under the name, esslinger design, as a college student in Germany’s Black Forest. He changed the name to frog several years later because he and his partners wanted something more catchy and provocative and because frogs are considered something like the official mascot of Altensteig, Germany (the town is surrounded by ponds and at certain times of the year, the frog migration in the region can close down the highways).

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(Sadly I won’t be making it.)