Targeted Advertising in the Subway

target_listen.jpg

Given its rather grotty patina I’m not sure if I’d actually want to plug into this, but it’s an interesting concept. This poster of a stereo receiver has a headphone jack sticking out of it that plays a continuous loop of John Legend music, courtesy of Target. Nice way to take advantage of the fact that people have headphones with them anways these days, and are more open to interactive advertising experiments. Still, standing in a subway corridor plugged into the wall with lots of other people brushing by is a little off-putting.

(Spotted in NY subway)