End of an Era: Apple Pulling out of Macworld

This will be Apple’s last showing at Macworld Expo in San Francisco, and Steve Jobs will not be delivering the keynote in January, Phil Shiller will.

The company says it has many more ways to reach its customers now rather than just trade shows, which is true. And they have done non-trade show announcements in large settings more frequently. Still, it is a shame to lose the example of great stagecraft that the Macworld Expo delivers every twelve months.

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