Eames on the Polaroid SX-70


I’m a huge fan of the films that Charles and Ray Eames did, they are great examples of how “designers” can have a kaleidoscopic view of, and impact on, the world. Here is the promotional film they did for the landmark Polaroid SX-70 camera.

Despite a film production process that, by today’s standards, is very primitive, and devoid of anything even remotely resembling CG, the film does a brilliant job of the main point: storytelling.