Colbert on Cingular

Brilliant little bit by Steven Colbert on the genetic history of the new AT&T wireless. As Garr Reynolds at Presentation Zen points out, Colbert does in 30+ seconds what the CEO of AT&T/Cingular failed to do in six minutes presenting on stage at MacWorld Expo: letting people know that Cingular will actually be changing its name to AT&T. The visual “travelogue” that Colbert does nicely recaps the garbled brand legacy that is AT&T today. His before/after image of the country at the end is great.